In the glittering world of cosmetics and personal care, the shadow of counterfeiting looms large, threatening to tarnish brand reputations and dilute profits. This session is designed for industry leaders, manufacturers, innovators, distributors, and marketers of beauty brands. This session delves into the multifaceted challenges posed by counterfeit goods, knockoffs, and infringing products. Attendees will gain invaluable insights into the latest strategies and technological advancements for protecting their brands and securing their supply chains. Through a blend of presentations and real-world case studies by brand protection lawyers (Justin Pierce and William Mansfield), participants will learn how to identify vulnerabilities, implement robust protective measures, and effectively fight back against counterfeiting, knockoffs, and unauthorized product diversion.