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Are you new to the BBB National Programs’ National Advertising Division (NAD) process or looking to refine your strategy? Join Len Gordon and Shahin Rothermel as they discuss all things NAD with Phyllis Marcus, the newly appointed vice president of the NAD. This practical and timely webinar will explore how companies can effectively use the NAD to challenge competitor advertising and strengthen their own claims. Phyllis Marcus will share her perspective on the current landscape, recent developments, and what’s ahead for NAD enforcement. This session will provide actionable insights into how the system works, when and why to initiate a challenge, and how NAD decisions can help level the competitive playing field.
Speakers
- Len Gordon, Partner, Venable LLP
- Shahin Rothermel, Partner, Venable LLP
- Phyllis Marcus, Vice President, National Advertising Division of BBB National Programs