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Most lawyers know how to negotiate a contract. However, advertising industry agency agreements come in all shapes, styles, and flavors, and have their own unique issues. "How hard could it be?" you may think. Well, whether you are negotiating an agency agreement for creative, media buying, or influencers, or for an agency to handle administration of sweepstakes and promotions, each area has particularized concerns of which the lawyer must be aware. And remember, difficult contract negotiations may poison the working relationship between the agency and the company at the outset, so it makes sense for both sides to understand the issues involved and reach an agreement where each side is happy to move forward to do the actual work. This session will provide an overview of key issues involved in negotiating ad industry agreements.
Speakers
- Barry Benjamin, Partner, Venable LLP
Venable is an approved CLE provider in California, Florida, Illinois, and New York. This program is accredited for 1 live (participatory) credit hour(s), subject to the regulations of the jurisdiction. Venable certifies this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California, Florida Bar, MCLE Board of the Supreme Court of Illinois and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California, Florida Bar, MCLE Board of the Supreme Court of Illinois and State Bar of New York approved MCLE provider. This program is appropriate for both experienced and newly admitted attorneys.
Venable is a registered provider in Colorado and can submit for program accreditation upon request. Please allow 30 days for program submission and review. You can request CO credit in advance by emailing cle@Venable.com.