On June 22, Maria Sinatra appeared on episode 74 of the Startups Decoded podcast "Your Brand Is Worth Stealing. Is It Protected?" The following is a description of the episode:
Most founders think IP protection is something they'll sort out once the business gets traction. That's exactly backwards. By the time it feels urgent, the work already matters, and you're behind.
This conversation cuts through the abstraction. Maria Sinatra is an IP attorney at Venable LLP who works with startups and nationally recognized consumer brands on exactly this problem. Allison Luvera is the founder of Juliet Wine, a category-creating consumer brand that got copied by a company 300 times its size, and had the receipts to do something about it. Together they make the case that your brand is not a marketing asset. It's infrastructure, and you need to own it before someone else does.
You can listen to the episode here.