November 19, 2026 - 3:00 PM - 4:00 PM PT

Venable LLP

Behind the Agency: Building the Right Legal Foundation for Your Marketing Business

Marketing agencies and other creative businesses often move quickly from an idea or partnership to an operating company, and the legal structure behind the business may receive little attention until a problem arises. Online formation tools can simplify the mechanics of creating an entity, but they may not adequately address questions of ownership, governance, jurisdiction, or what happens when business partners disagree.

This webinar will explore the foundational legal decisions marketing companies should consider when establishing a business, particularly when multiple owners are involved. The discussion will address selecting an appropriate entity and jurisdiction, defining ownership and management rights, developing governing agreements, planning for ownership changes and disputes, and recognizing when a seemingly inexpensive formation strategy may create greater costs and complications in the future.

Speakers

 


Venable is an approved CLE provider in California, Florida, Illinois, and New York. This program is accredited for 1 live (participatory) credit hour(s), subject to the regulations of the jurisdiction. Venable certifies this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California, Florida Bar, MCLE Board of the Supreme Court of Illinois and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California, Florida Bar, MCLE Board of the Supreme Court of Illinois and State Bar of New York approved MCLE provider. This program is appropriate for both experienced and newly admitted attorneys.

Venable is a registered provider in Colorado and can submit for program accreditation upon request. Please allow 30 days for program submission and review. You can request CO credit in advance by emailing cle@Venable.com.