On May 26, the Federal Trade Commission announced plans to update its Dot Com Disclosures: Information about Online Advertising guidance document. The Commission will accept public and industry comments in regard to the document, which has not been updated since the dawn of the commercial Internet, until August 10. This Response magazine column by Venable's Jeffrey Knowles and Michael Signorelli examines the comment process and the FTC's specific questions in more detail.
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