September 08, 2011 | DRMA Voice

'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal Challenges

1 min

A beef between two leading U.S. hot dog purveyors that began more than two years ago is starting to sizzle. In lawsuits filed in a federal district court in Illinois, Sara Lee Corp. and Kraft Foods both allege that the other made false claims in advertising its hot dog products. The lawsuits also demonstrate the increased willingness of consumer product companies to bring their market wars into legal forums.

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