April 10, 2012 | Inside Counsel

IP: What's in a Name?

1 min

This article discusses the heart of trademark law which is brand recognition and source identification. A successful trademark  is a mark that immediately conveys to the relevant public the source of the goods and services, the brand. Since trademark law is intended to protect the consumer, it is only fitting that generic marks are not protectable. A generic mark is generally thought of as being devoid of any source indicating significance and simply the common name for a good or service.

Click here to view this article at Inside Counsel.