Venable attorney Amit Rana published “Marketing Misses” in the October 2023 edition of Nutrition Business Journal. The following is an excerpt:
Manufacturers of consumer-packaged goods face increasing legal risk for marketing and advertising statements. The number of advertising-related class actions is at an all-time high, and the allegations seem to be more absurd than ever. Those involved in marketing dietary supplements, natural and organic food/beverages, and functional foods are frequent targets for such lawsuits.
Although good defenses prevail in many of these cases, a class action lawsuit comes with significant costs and business distractions. Smart marketing choices will help reduce risk.