Amit Rana
Amit has deep experience defending against consumer class actions, particularly those brought under unfair competition and false advertising statutes. He has defended against hundreds of class actions, and he tailors creative legal strategies to meet business objectives across sectors, such as food and beverage, cosmetics, supplements, household products, franchising, and software.
Amit also maintains a broad commercial litigation practice with significant experience in trade secret misappropriation, partnership conflicts, earnout disputes, and other post-merger and acquisition (M&A) matters.
Drawing on his deep knowledge of marketing and advertising law, he also litigates competitor disputes, especially under the Lanham Act. Amit also regularly advises on class action risk mitigation and conducts M&A due diligence focused on advertising and marketing liabilities.
Amit is committed to pro bono service and is proud to have achieved favorable outcomes for asylum seekers, victims of domestic violence, prisoners, and those facing housing and employment discrimination.
Related Practices
Experience
Representative Matters
Class Actions
- Won a motion to dismiss a class action alleging false advertising of “natural” poultry products for a national grocery chain (affirmed on appeal)
- Won a motion to dismiss a class action alleging false advertising related to U.S. origin claims for a market-leading condiment brand
- Won a motion to dismiss a class action alleging false advertising related to avocado oil for a natural grocery chain
- Won a motion to dismiss a class action alleging false advertising of cold-pressed juice products for a major juice brand
- Won a motion to dismiss a class action alleging false advertising related to health claims for a snack food brand (affirmed on appeal)
- Won a motion to dismiss a class action alleging false advertising related to multi-function malic acid for a national beverage brand
- Secured a walk-away settlement and dismissal of a class action alleging false advertising related to social giving pledges for a leading water brand
- Secured a walk-away settlement and dismissal of a class action alleging false advertising related to nutrient content claims on a keto food brand
- Secured a walk-away settlement and dismissal of a class action alleging false advertising related to “natural” claims on a market leading poultry product
- Defended a protein powder manufacturer against false advertising claims related to nutrient content claims
- Defended a prominent poultry manufacturer against false advertising claims related to label statements
- Defended a multinational dairy manufacturer against false advertising claims related to ingredient statements
- Defended a prominent candy company against false advertising claims related to ingredient statements
- Defended a prominent spice company against false advertising claims related to the origin of chili peppers
- Defended a public snack food corporation against false advertising claims regarding slack-fill
- Defended a national grocery chain against false advertising claims related to the purity of an avocado oil
- Defended a national frozen desserts brand against false advertising claims
Commercial Litigation
- Represented the plaintiff in a three-week arbitration trial, resulting in a nine-figure arbitration award (one of the largest in Colorado state history)
- Represented the plaintiffs, shareholders of a market research company, in a four-week jury trial in a licensing dispute, resulting in a jury verdict for the client
- Represented the plaintiff, a social media marketing company, in an arbitration hearing, resulting in a complete recovery of money owed and no recovery on counterclaims
- Obtained a temporary restraining order and preliminary injunction on behalf of a prominent video game studio against former executives
- Won a summary judgment for an international semiconductor technology company defending against trade secret claims
- Obtained an injunction in California Superior Court for a prominent microbrewery against a distributor to enforce termination and recapture distribution rights
- Represented a municipality in a contract dispute with a professional sports team regarding arena rights, resulting in a voluntary dismissal of claims with no settlement payment
- Represented a snack bar company in a sponsorship dispute with a professional motorsports team, resulting in a favorable settlement
- Represented selling shareholders of an emerging technology company in an M&A dispute, resulting in a favorable settlement
- Represented a prominent microbrewery in a contract dispute with a distributor, resulting in a favorable settlement
Insights
Credentials
Education
- J.D. University of California at Davis 2013
- B.A. Political Science and History University of Michigan 2007
Bar Admissions
- California
Recognition
- Daily Journal, Leading Commercial Litigators, 2026
- Super Lawyers, Rising Star, Northern California, 2021 – 2023