On April 29, 2026, Paul Levin published “The World Cup as a Showcase for Future Events” in the Sports Business Journal. The following is an excerpt:
The World Cup will take over venues across North America this summer at a global scale, with matches at 16 venues across the continent. While organizers and venue operators are hard at work getting ready for this summer, the real opportunity lies in showcasing stadiums as the top spot to host future events. The World Cup will double as a live audition to host mega-events for the next decade, including the 2031 Women’s World Cup, Super Bowls, Savannah Bananas games and other specialty events, concerts and more.
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