FTC Settlement Highlights Risks of Deceptive AI Marketing Claims
We've all had that moment when we see an ad on social media for a product we were just talking to a friend about. Cox Media Group wanted its customers to believe it was behind this eerily too common phenomenon, but the FTC said otherwise.
Inside the Ad Law Tool Kit: Telemarketing and Texting
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable's Advertising Law Tool Kit, which helps marketing teams navigate their organization's legal risk. Want more? Click here to download the entire Tool Kit.
Skill-Based Gaming Companies Face Growing False Advertising Scrutiny
Last month, a jury found mobile gaming company Papaya Gaming Ltd. liable for false advertising for $420 million in actual damages under the federal Lanham Act and New York State law. Papaya competitor Skillz Platform Inc. had alleged that Papaya conducted a multi-year campaign of fraud and false advertising that materially damaged Skillz and the skill-based gaming industry.
Event in Review | Ad Agency Contracts: Key Negotiating Points, Leverage, and Getting to Win-Win
Advertising agency agreements require careful balancing of legal risk, commercial realities, and long-term working relationships. In a recent webinar, Venable partner Barry M. Benjamin discussed how brands and agencies can structure agreements that support collaboration while addressing the unique issues that arise in creative services, media buying, influencer marketing, and promotions administration.