Intellectual Property Industries

Government Experience

  • Attorney, Appellate Section, Antitrust Division, United States Department of Justice
  • Special Assistant to the United States Attorney, Eastern District of Virginia

Bar Admissions

  • District of Columbia

Court Admissions

  • District of Columbia Court of Appeals
  • U.S. Supreme Court
  • U.S. Court of Appeals for the D.C. Circuit
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. Court of Appeals for the Second Circuit
  • U.S. Court of Appeals for the Third Circuit
  • U.S. Court of Appeals for the Fourth Circuit
  • U.S. Court of Appeals for the Sixth Circuit
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. Court of Appeals for the Tenth Circuit
  • U.S. Court of Federal Claims
  • U.S. District Courts for Arkansas, Michigan, Maryland, District of Columbia


  • J.D., cum laude, Harvard Law School, 1975
  • B.A., highest honors and high distinction, University of Michigan, 1972


  • American Bar Association
T +1 202.344.4813
F +1 202.344.8300

William D. Coston


Bill Coston's practice is focused on litigation and counseling in antitrust and intellectual property matters.

Bill is experienced with consumer products and technology industries, notably distribution, intellectual property, advertising, and trade regulation issues. Bill regularly appears before courts, regulatory agencies, and private dispute resolution bodies to solve clients' business needs.

Bill spent three years in the appellate section of the U.S. Department of Justice's Antitrust Division, including a stint as Special Assistant United States Attorney. He briefed and argued in many notable antitrust cases involving price fixing, bid rigging, boycotts, and statutory exemptions.

Representative Clients

Bill lists as representative clients Acambis, Inc., Amneal Pharmaceuticals, Wal-Mart Stores, Inc., Smithfield Foods, The Goodyear Tire & Rubber Company, Gemmy Industries, Zachry American Infrastructure, Software AG, Paul Reed Smith Guitars, Stellar Energy Corporation, Compaq Computer Corporation and the Information Technology Industry Council (“ITI”), the trade association of the high tech industry.

Significant Matters

Recent significant matters include:

(1) Amneal Pharmaceuticals LLC v. Indivior Inc., MDL No. 13-2445 (E.D. Pa. 2017) – counsel to generic pharmaceutical manufacturer against brand drug company in multi-district litigation including multiple class action suits and complaint by 42 state attorneys general. Antitrust and false advertising claims based on alleged “product hopping” involving Suboxone, the leading pharmaceutical treatment for opioid addiction. Challenged conduct included sham Citizen Petition and abuse of REMS process. Case resolved by settlement following successful defense of motion to dismiss (In re Suboxone (Buprenorphine Hydrochloride & Naloxone) Antitrust Litig., No. 13-MD-2445, 2017 WL 36371 (E.D. Pa. Jan. 4, 2017)).

(2) Arguing the case and obtaining a favorable Supreme Court decision in a "trade dress" case, setting a precedent for product configuration trade dress cases (Wal-Mart Stores, Inc. v. Samara Bros.)

(3) obtaining a favorable precedent from the Federal Circuit on the patent "marking" statute (Wal-Mart Stores, Inc. v. Nike)

(4) Compaq Computer Corporation v. Packard Bell Electronics, an unfair trade practices case involving a competitor's sale of used computers represented as new

(5) The Goodyear Tire & Rubber Company v. Firestone Tire Co., a Lanham Act case regarding false advertising

(6) representation of Compaq in the U.S. v. Microsoft and FTC v. Intel antitrust cases

(7) Pep Boys v. The Goodyear Tire & Rubber Co., defending the introduction of a new tire with a new "signature" brand

(8) Gibson Guitars v. Paul Reed Smith Guitars, a trademark and trade dress case involving the shape of a "single cutaway" guitar

(9) representation of Acambis in patent infringement and conversion of biologic materials proceedings before the International Trade Commission and the U.S. District Court for Delaware

(10) representing Software AG in a computer system network architecture patent infringement litigation in Delaware

(11) representing Gemmy Industries in patent litigation in federal court in New York and the Federal Circuit

(12) representing Stellar Energy in multiple patent litigation matters in federal courts and before the Patent Trial and Appeal Board

(13) representing national food processors in separate patent litigations involving meat slicing process and method patents


Bill is active in the community in charitable fundraising and school activities. He is a Fellow of the American College of Trial Lawyers and a member of the American Bar Association, Sections of Antitrust, Litigation and Intellectual Property. Bill is a member of AIPLA, IPO, and DRI.