Venable partner Stu Ingis was quoted in an October 10 Bloomberg article on new initiatives within the advertising industry to give consumers more control over the use of Internet browsing as part of targeted marketing campaigns. A statement on behalf of more than 5,000 advertisers said individuals will be able to block ad messages they receive based on previous online searches. This follows recent FTC proposals and criticism from privacy groups pertaining to privacy issues.
Ingis said, "The goal of the program is to make Internet advertising more transparent and allow consumers to have a choice about the ads they receive."
On the new icon that will be displayed near online ads and Web pages where consumer data is collected and used for behavioral advertising, Ingis noted that, "Companies with more than $2 million in annual Internet advertising will pay $5,000 to add the icon to their Internet ads, while those spending less can use the icon for free."
He added that, "Participating in the opt-out page will cost $10,000 for larger companies and less for smaller firms."
Ingis said, "The goal of the program is to make Internet advertising more transparent and allow consumers to have a choice about the ads they receive."
On the new icon that will be displayed near online ads and Web pages where consumer data is collected and used for behavioral advertising, Ingis noted that, "Companies with more than $2 million in annual Internet advertising will pay $5,000 to add the icon to their Internet ads, while those spending less can use the icon for free."
He added that, "Participating in the opt-out page will cost $10,000 for larger companies and less for smaller firms."