Venable Partner Stu Ingis was quoted in a November 18 National Journal article about a new icon being launched by Venable client Digital Advertising Alliance in an effort to increase transparency for consumers in online behavioral advertising campaigns. Clicking on the icon gives access to additional information about an advertiser.
On the launch of this self-regulatory campaign, which involves some of the nation's largest media and marketing associations, Ingis said, "Self-regulation in the advertising world gets you much better compliance than a law does."
On the launch of this self-regulatory campaign, which involves some of the nation's largest media and marketing associations, Ingis said, "Self-regulation in the advertising world gets you much better compliance than a law does."