November 16, 2011

Stu Ingis quoted in Direct Marketing News on new DAA principles

1 min

Venable partner Stu Ingis was quoted in a November 8, 2011 Direct Marketing News article on the Digital Advertising Alliance’s (DAA) new principles extending the organization’s governance to include online behavioral data collected from a unique computer or device across non-affiliated sites.

Commenting on the new principles, Ingis, who serves as DAA’s general counsel, said, “The ‘Principles for Multi-Site Data’ are a response to policy makers calling on the industry to expand its self-regulatory practices to include all collection and use of data.” Ingis added, “The principles also address concerns that consumer privacy advocates have voiced regarding whether data collected online can be used in such cases as to determine a consumer's eligibility for employment or health insurance.”