Venable partner Stu Ingis was quoted in an April 29, 2013 Bloomberg BNA article on the continuing development of industry do not track rules for the internet. The issue was raised during an April 24 hearing before the Senate Commerce, Science, and Transportation Committee. A do not track agreement has been delayed for months due to disagreements among industry players.
Following the hearing, the committee’s chair, Sen. Jay Rockefeller (D- WV) said legislative action would be possible if an agreement could not be reached. “Legislation would be superfluous given that an end to end system with enforcement covers the entire ecosystem today,” said Ingis who serves as general counsel to the Digital Advertising Alliance, a consortium of marketing industry groups.
Following the hearing, the committee’s chair, Sen. Jay Rockefeller (D- WV) said legislative action would be possible if an agreement could not be reached. “Legislation would be superfluous given that an end to end system with enforcement covers the entire ecosystem today,” said Ingis who serves as general counsel to the Digital Advertising Alliance, a consortium of marketing industry groups.