Venable team helps launch initiative to improve consumer ad experience and develop new standards for online advertising

2 min

On September 15, 2016, the Coalition for Better Ads was launched at dmexco in Cologne, Germany. The Coalition will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.

Stu Ingis and Tara Potashnik facilitated the convening of the Coalition, comprised of several trade associations and companies in the online media ecosystem, to commence an industry-wide effort to address challenges posed by commercial ad blockers that could result in threatening the ad-supported Internet. The Coalition’s primary initiatives will begin with the development of consumer-based, data-driven standards that participants in the advertising and media community can employ to improve the consumer ad experience worldwide.

Founding members and supporters of the Coalition, in alphabetical order, include the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), BVDW Germany, Digital Content Next, DMA, European Publishers Council, Facebook, Google, GroupM, IAB, IAB Europe, IAB Tech Lab, as well as additional national and regional IABs, Network Advertising Initiative (NAI), News Media Alliance, Procter & Gamble, Unilever, The Washington Post, and World Federation of Advertisers (WFA).

"The advertising industry’s commitment to the development and promotion of standards will benefit consumers through supporting quality content on the Internet for years to come." – Stu Ingis, Partner, Venable LLP

Several publications have covered Venable's launch of the Coalition for Better Ads, including Business Insider, Ad Age, Marketing Week, and Horizont.

For more information about the Coalition for Better Ads, please see