On February 11, 2022, Venable partner Ariel Wolf was featured on Brulte & Company’s podcast, The Road to Autonomy, where he discussed misconceptions surrounding AV technology in the marketplace.
According to the podcast, as AV technology advances, building and maintaining public trust is critical to the adoption of autonomous vehicles. In the market, there are misconceptions about what an autonomous vehicle is, as some consumers mistake ADAS (advanced driver-assistance systems) equipped vehicles for autonomous vehicles.
“One of the key challenges is the confusion in the public between the features and benefits of driver-assist technology and autonomous vehicle technology,” said Wolf.
The Autonomous Vehicle Industry Association has called on Congress, policymakers, journalists, and the industry to clearly distinguish between ADAS and autonomous vehicles. When the terms are intermingled, it leads to confusion in the market and erodes public trust.
“When you look at the perception of AV technology, it’s influenced unfortunately by unrelated ADAS technology and that leads to a diminishment of consumer trust that is really unjustified,” added Wolf.
Click here to access the podcast.