June 30, 2005

Direct Marketing Association's DM Days New York Conference & Expo 2005

This event has already occurred.
Jacob K. Javits Convention Center
New York, NY

Widely used marketing strategies of promotions and sweepstakes are riddled with complex state and federal legal issues, leaving companies unwittingly at risk of non-compliance. Melissa Steinman presents this session to demystify these intricacies while calling close attention to legal trouble areas and regulatory "hot spots." As well, she'll bring a needed awareness and understanding of the legal complexities that can assist executives with avoiding unnecessary regulatory actions, consumer dissatisfaction and high mailing costs.