Ed Glynn and Michael Signorelli served on a panel titled “Social Media Town Hall/Webinar: Blogger Regulation Threats & Self-Regulation Opportunities” on September 17, 2009. The Interactive Advertising Bureau hosted the panel. Glynn and Signorelli discussed the implication of the Federal Trade Commission’s proposed revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising to blogs and other social media tools.
The Interactive Advertising Bureau, founded in 1996, is headquartered in New York City. The IAB (www.iab.net) represents over 375 leading companies that actively engage in and support the sale of interactive advertising. IAB members include AOL, CNET Networks, ESPN.com, Forbes.com, Google, MSN, New York Times Digital, Yahoo!, and others. Collectively, their members are responsible for selling over 86% of online advertising in the United States. IAB is actively engaged in regulatory matters, legislative affairs, and public policy initiatives that affect the interactive advertising industry.