June 22, 2010 - 3:30 PM - 4:15 PM ET

"Privacy – When Trust is the Currency of Effective Advertising" at Mobile Marketing Association's Audience Measurement 5.0

This event has already occurred.
Millenium Broadway Hotel
New York, NY

If government regulations are imposed to vastly strengthen consumer privacy laws, how will this affect the use of personally identifiable information in market targeting? Will the whole digital business dynamic change? Will we go forward into the past or back to the future? Panelists include representatives from the IAB, Progress and Freedom Foundation, Network Advertising Initiative, National Advertising Review Council and Venable, LLP. The panel will lay out the laws as they exist now and what we might expect by 2012. They will then discuss how privacy laws are likely to affect ad exchanges and other web-targeting type businesses going forward.

Pete Blackshaw – EVP, Digital Strategic Services, The Nielsen Company

Chuck Curran – Network Advertising Initiative
Stu Ingis – Partner, Venable, LLP
C. Lee Peeler – President and CEO, National Advertising Review Council
Berin Szoka – Senior Fellow and Director of the Center for Internet Freedom, The Progress & Freedom Foundation
Mike Zaneis – Vice President, Public Policy, Interactive Advertising Bureau

For registration and more information, please visit the MMA website.