March 14, 2011 - 1:30 PM ET

"Online Behavioral Advertising Self-Regulation: Accountability, Enforcement and the FTC - How the Program Works" for the Council of Better Business Bureaus

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The stakes for Online Behavioral Advertising Self-Regulation have never been higher. The time to implement the Advertising Option Icon for your company is now.

But many companies don’t fully understand what it means to “get with the program.” Some companies may not be sure if they are covered. What does the FTC mean by stepping up to the plate? What form will enforcement take? What is the role of the Council of Better Business Bureaus, the DMA, and the Federal Trade Commission?

Please join the Council of Better Business Bureaus, Evidon, and other leaders of the Accountability effort for the Self-Regulatory Program for Online Behavioral Advertising to get your questions answered and learn more about “getting with the program.” Presenters will include:

  • Michael Signorelli, Counsel to the Digital Advertising Alliance, Attorney at Venable LLP
  • Christopher Olsen, Assistant Director, Division of Privacy and Identity Protection, U.S. Federal Trade Commission
  • Genie Barton, Director, Online Interest-Based Advertising Accountability, Council of Better Business Bureaus
  • Linda Woolley, Senior Vice President, Government Affairs, Direct Marketing Association
  • Scott Meyer, CEO, Evidon