In the world of online lead generation and performance based customer acquisition, the quest for profits can lead to big risks, some of them too big for the companies whose brands are being marketed by third-parties. There is a tug of war going on between brands and the marketers who service them. Now more than ever, though, brand protection and compliance aren’t nice-to-haves, but must-haves. How do you balance the risk and the ability to still achieve the reward?
Jonathan Pompan will be a panelist for this session. Registration and more information is available here.