Earlier this year, the Interactive Advertising Bureau (IAB) Board of Directors approved the first-ever IAB Member Code of Conduct. This Code of Conduct incorporates the Self-Regulatory Principles for Online Behavioral Advertising, and makes adherence to the Principles a condition of membership in the IAB.
On July 27, learn more information on what companies need to do to come into compliance with the Principles, what kind of monitoring and enforcement programs are in place, and what to look for when evaluating a company’s role in online behavioral advertising. Come prepared with questions, as there will be ample time for Q&A.
Click here for registration and more information.