More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, with their rapidly changing rules on children's marketing, and privacy issues raise thorny questions for the practicing bar.
In this program, professionals in the field will address the critical issues that arise when offering games and other promotions relevant to today's marketplace.
Topics to be discussed include the laws governing sweepstakes and skill contests, social media, mobile marketing, drafting official rules and disclosures, use of intellectual property, and the gift-card/coupon interface.
Melissa Steinman, Partner, Venable LLP
For information and registration, please click here.