The new federal Consumer Financial Protection Bureau (“CFPB”) is focusing on advertising, marketing, and lead generation for consumer financial products and services. The CFPB has already brought several high profile enforcement actions related to advertising and marketing practices. The CFPB has investigations currently underway that span the full breadth of its enforcement jurisdiction, and is also reviewing advertising and marketing, including third-party lead generation, during its supervisory examinations of banks and nonbanks.
Markets covered by the CFPB include private student loans, mortgage, auto lending, small dollar lending, consumer reporting, consumer credit and related services, debt relief services, and banking. The CFPB is coordinating its investigations and enforcement actions with the Federal Trade Commission, federal banking agencies, the Department of Justice, state Attorneys General, and state regulators.
This session will provide an overview of the CFPB’s focus on lead generation, and ways to avoid scrutiny. The legal risks are different than in years past, and range from orders to shut down your business, civil monetary penalties, and prohibitions on advertising in the future to potential criminal referrals. Learn best practices, and potential pitfalls from one of the CFPB’s own top enforcers and a leading industry attorney.
Cara Petersen, Assistant Litigation Deputy, Office of Enforcement, Consumer Financial Protection Bureau
Jonathan L. Pompan, Partner, Venable LLP
Please visit the LeadsCon site for more information and registration.