If you missed the first CLE webinar, register for this live replay with Venable attorneys Melissa Landau Steinman and Mikhia E. Hawkins to learn the legal issues relating to conducting a prize promotion through social and/or mobile media.
While there's nothing new about prize promotions such as sweepstakes and contests, merging such promotions with social and mobile media can be a particularly efficient and effective way of engaging consumers. Conducting a prize promotion through new media can, however, raise a host of – sometimes unanticipated – legal issues. As the regulatory landscape governing social and mobile media continues to evolve, marketers utilizing new media must adapt and be cognizant of potential legal issues.
For information and registration, click here.