October 21, 2015 - 9:00 AM - 10:00 AM CST

"Don't Let the Tail Wag the Dog: Branding and Advertising Best Practices" at the Petfood & Animal Nutrition 2.0 Conference

This event has already occurred.
Hilton Chicago Downtown
720 South Michigan Avenue
Chicago, IL 60605

Roger Colaizzi and Rebecca Liebowitz will present "Don't Let the Tail Wag the Dog: Branding and Advertising Best Practices" at the Petfood & Animal Nutrition 2.0 Conference on October 21, 2015.

Topics include:

  • Which frequently used claims are often subject to false advertising suits in the industry
  • Trademark clearance and protection as a critical aspect of brand development—along with the potentially high cost of not executing them properly
  • The country-specific nature of intellectual property (IP) rights
  • Best practices to mitigate risk associated with branding and advertising, from choosing new brands and logos to designing packaging, websites and advertising materials
  • How to handle branding and advertising claims brought against you

For more information, please visit the conference webpage.