On December 22, 2015, the FTC released its much anticipated guidance for marketers on use of native advertising, including specific information as to the FTC staff’s views as to when and how marketers need to disclose when online content includes a commercial message. The FTC held a workshop to gather information in 2013 and the Enforcement Policy Statement on Deceptively Formatted Advertisements and companion Native Advertising: A Guide for Business are the result of that workshop plus two years of investigation and deliberation. We will spend an hour with Laura Sullivan from the Advertising Practices Division who was a key member of the FTC’s team guiding this important effort. She will review the guidance and answer your questions.
Amy Mudge, Venable LLP
Laura Sullivan, Bureau of Consumer Protection, Federal Trade Commission
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