May 13, 2016 - 8:30 AM - 4:00 PM PT

2016 Digital Advertising Alliance Summit

This event has already occurred.
The Ritz-Carlton Marina del Rey
4375 Admiralty Way
Marina del Ray, CA 90292

Venable's eCommerce, Privacy, and Data Security Group will present at the Digital Advertising Alliance Summit. Venable privacy attorneys will be available for questions at the event and will speak on various panels covering key policy topics in online advertising, such as self-regulatory initiatives, Federal Trade Commission enforcement trends, and the EU-U.S. Privacy Shield.

8:30 – 8:45 a.m.

Welcome and DAA Update: Connecting Self-Regulation, Relevant Ads & Respect for the Consumer

  • Stuart Ingis, Partner, Venable LLP & General Counsel, Digital Advertising Alliance
  • Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance

11:15 a.m. – 12:00 noon

Spotlight on Accountability: Independent Enforcement, A Tool Kit of Lessons Learned

A large measure of credibility in the DAA Program comes from the Accountability Principle and its independent implementation, by our two Accountability Partners. In this session, we’ll showcase just what it’s like to receive an inquiry from an Accountability Partner and proceed through case conclusion – and how such cooperation to address open issues serves business and consumer interest – while keeping government regulation at bay. More than 60 case dispositions released by the Council of Better Business Bureaus and corporate responsibility reporting from the Direct Marketing Association serve to inform the marketplace, on transparency and control in established and emerging forms of interest-based advertising. The resulting industry education is invaluable for today and provides guidance for tomorrow.



  • Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureau
  • Rick Buck, Senior Vice President, Privacy, Zeta Interactive
  • Shelly Paioff, Deputy General Counsel & Head of Legal, US, Taboola
  • Stephen Satterfield, Manager, Privacy & Public Policy, Facebook

12:30 – 1:25 p.m.

POLICYMAKER PERSPECTIVE: A Conversation with the Federal Trade Commission’s Maneesha Mithal 


  • Maneesha Mithal, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission
  • Stuart Ingis, Partner, Venable LLP & General Counsel, Digital Advertising Alliance

3:20 – 4:00 p.m.

Global eXchange around Relevance – Get Your Data Passports Ready

The Digital Advertising Alliance and its Principles have global impact – now in 35 nations and 26 languages. Meanwhile, 33 nations in Europe have implemented Mobile Principles, amid pending data questions in “Privacy Shield” for European-U.S. data flows, and a new Global Data Protection Regulation (GDPR) – both of which may have profound implications for interest-based advertising, and how online (and other) data are handled for marketing/advertising purposes. Canada, too, has unique data concerns in its DAA programme implementation. Pay close attention to the front of the aisle, we’re about to take-off on a 2016 flight to a global data center – where companies tap responsible data use and DAA plug-and-play resources while offering consumers both control and confidence.


  • Peter Kosmala, Senior Vice President, Government Affairs, 4A’s


  • Kelly DeMarchis, Counsel, Venable LLP
  • Mathilde Fiquet, Vice Chair, European Interactive Digital Advertising Alliance, and EU Affairs Manager, The Federation of European Direct and Interactive Marketing
  • Julie Ford, Executive Director, Digital Advertising Alliance of Canada
  • Vivek Narayanadas, Senior Counsel, Privacy & Data Security, Rubicon Project

Visit the 2016 Digital Advertising Alliance Summit event page to register.