A large measure of credibility in the DAA Program comes from the Accountability Principle and its independent implementation, by our two Accountability Partners. In this session, we’ll showcase just what it’s like to receive an inquiry from an Accountability Partner and proceed through case conclusion – and how such cooperation to address open issues serves business and consumer interest – while keeping government regulation at bay. More than 60 case dispositions released by the Council of Better Business Bureaus and corporate responsibility reporting from the Direct Marketing Association serve to inform the marketplace, on transparency and control in established and emerging forms of interest-based advertising. The resulting industry education is invaluable for today and provides guidance for tomorrow.
Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance