Online lead generation is nearly ubiquitous in the modern marketplace. Federal and state regulators have broad jurisdiction over lead generators, whether they are generating leads for a lender, an educational institution, or a company offering another good or service. Using their authority, the FTC, CFPB, and state Attorneys General have brought law enforcement actions against a number of companies, the FTC held a one-day public workshop and issued a staff paper, and multiple state Attorneys General have studied the market and are at work on guidelines for marketing using lead generation. Hear directly from key staff from the FTC, Office of the Iowa Attorney General, and Office of the Connecticut Attorney General on the evolving legal and regulatory landscape, and from an industry attorney that advises companies on how to stay compliant.
- Overview of FTC Staff Perspectives from Lead Generation Workshop
- Overview of recent state Attorneys General initiatives and enforcement activity, including development of a code for education lead generation
- Practical advice about how to protect your business from regulatory risks
Jonathan L. Pompan, Esq., Partner, Venable LLP