One of the most important issues facing our industry today – which affects or has the potential to affect every channel to market – is the issue of price erosion. Like it or not, thanks to the Internet consumers have easy access to information, along with product pricing; many companies have implemented MAP/MRP “policies” (not agreements) to help avoid a “race to the bottom.” We have all heard the saying, “No one wins a price war.”
Why do we think this is one of the most important issues in the industry? Because a well-informed and educated consumer helps expand the market and drive increased growth in any industry. Nutrition and health supplements are a prime example of how information is helping to expand and grow the market by focusing consumers toward educational initiatives and value-driven decision making.
To help answer questions about the impact and implications of MAP/MRP policies, we have assembled a panel of experts in this area that will help your company better understand these pricing policy strategies, and help you avoid some potentially severe legal landmines.
Speakers:
Melissa Landau Steinman, Partner, Venable LLP
Ron Solomon, President/CEO, MAPP Trap
Scott Garmon, President, CEO, Garmon Corp.
Mark Witriol, Partner, Head Dog Food Taster, Pet Food Express
Visit the NASC Conference event page for more information and to register.