With online lead generation becoming more pervasive, so is the scrutiny by government regulators, consumers and counterparties. Learn the latest regulatory developments, how to develop a culture of compliance to avoid legal risk and how to maximize growth. Lead generation isn't new – businesses have always looked for a receptive audience for their sales pitch – but it's faster, more sophisticated and more data-intensive than ever. For example, consumers searching online for loans, insurance or educational opportunities presents unique regulatory nuances and compliance needs within each vertical. Join us as we dive into these subtle differences and share insights on how you can protect your business.
- Hear about the latest developments from the FTC, CFPB and states, including licensing, class action risk and enforcement actions
- Discover ways to use technology to mitigate risk
- Learn how to build an effective in-house monitoring and third-party audit program
- Find out what you should do when entering a new vertical
Jonathan L. Pompan, Esq., Venable LLP
Jason Romrell, Esq., General Counsel, LeadsMarket.com LLC
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