Loyalty programs have been around for decades, but their widespread popularity and the migration to digital marketing has meant increased complexity from a legal perspective. Join us as we discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventures, privacy, franchise, antitrust and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. Throughout the program, we’ll highlight the risks and perils to watch out for in designing such programs, and suggest practical ways to address the legal traps in creation and implementation.
Melissa Steinman, Partner, Venable LLP
Alicia Kabiri, Vice President, Legal, Brands and Marketing, Hilton
Shazmah Hakim, Vice President and Assistant General Counsel, Marriott International
Visit the ACC event page for more information and to register for the event.