February 26, 2019 - 1:00 PM - 2:30 PM ET

Lorman Education Services

FTC Guides for Endorsements and Testimonials in Advertising

This event has already occurred.
Melissa Steinman will present "FTC Guides for Endorsements and Testimonials in Advertising," a Lorman Education Services Webinar, on February 26, 2019. This program will review definitions in the guidelines set by the FTC on influencer marketing; the FTC's expectations for influencer disclosures, monitoring and training by advertisers; and the breakdown on several legal cases where companies and/or influencers have been penalized. It will review recent warnings and announcements by the commission on "naughty" and "nice" words; what native advertising means, and when disclosures are required in content. Learn best practices on how to comply with the rules across social media channels and different types of advertising.