April 04, 2019 - 9:45 AM - 10:05 AM ET

6th Annual AdLaw Symposium

Using the Puffery Defense to Make Advertising Challenges Go Up in Smoke

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Venable LLP
600 Massachusetts Avenue NW
Washington, DC 20001

Puff the Magic Dragon; Jerry Seinfeld in a puffy shirt; Chris Tucker's and Ice Cube's "puff, puff, give." Popular culture is full of "puffing" references. But so are advertisements. And, more and more, courts are being asked to parse out potential advertising misrepresentations from non-actionable puffery.

Venable attorney Mary Gardner offers a fun and informative presentation designed to help you distinguish between "puffing" and substantive, actionable claims.