June 04, 2019 - ET

DAA Summit 19:DC

Digital Advertising Alliance (DAA) Summit 19:DC

This event has already occurred.
801 Wharf Street SW
Washington, DC 20024

Members of Venable's eCommerce, Privacy, and Cybersecurity, Political Law, and Intellectual Property Practice Groups will discuss what is next at the intersection of data, policy, and innovation for the advertising and marketing industries at DAA Summit 19:DC, hosted by The Digital Advertising Alliance (DAA). DAA Summit 19:DC includes the Digital Advertising Accountability Workshop, a full day program focused on helping enterprise marketers and their ad partners stay informed of self-regulation, government regulation, and legislative developments and adherence. The Workshop will be followed by "What's NeXt?", a full day program from business and privacy executives that will include innovative ideas and a discussion on the future of responsible data collection. 

Wednesday, June 5, 2019

Digital Advertising Accountability Workshop

Waterside 1, 2nd Floor

  • Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
  • Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance

Step-By-Step Process for Implementing CCPA Guidance and Compliance | 8:10 - 9:00 AM

On January 1, 2020, California's data protection law takes effect. However, many required company processes for recording customer histories must be in place well in advance. We take a look at what's required (or may be required) of marketing organizations, including a helpful compliance checklist. We also examine how self-regulation with DAA Principles can play an important due diligence role.


Malvertising: A Panel Discussion On Threat Assessment, Guidance & Actionable Insights To Bolster Consumer & Marketplace Trust | 9:05 - 9:55 AM

The U.S. Senate report on Online Advertising and Hidden Hazards to Consumer Security and Data Privacy released in 2014 brought to light a little-known issue called "Malvertising." Malvertising is a type of online attack wherein malicious code hidden within an online ad infects a user's computer or device with malware to perpetrate fraud, theft or other illegal activity. It persists today.

Although there is no such thing as perfect privacy or security, there is now a drive to protect consumers and the ad ecosystem from these malicious attacks. Our panel of experts bring to light the current state of the issue, diagnose the challenges posed to industry, consumer safety and brand trust and present solutions industry can take to secure interaction and engagement. 

  • Ari Schwartz, Managing Director of Cybersecurity Services, Venable LLP
  • Michael Duffy, Deputy Director, U.S. Cybersecurity and Infrastructure Security Agency, Department of Homeland Security
  • Daniel Fichter, Vice President, Software Development, Oracle Data Cloud
  • Michael Zaneis, Executive Director, Trustworthy Accountability Group (TAG)

Contracts Update for the Adtech & Martech Industry | 10:10 - 11:00 AM

Are your business contracts, and resulting business practices, keeping pace with data innovations and technologies? We examine evolving business processes related to customer and prospect identification, location, artificial intelligence, and other next-gen data uses and how enterprises can better protect themselves via contracts. 

  • Armand, J. (A.J.) Zottola, Partner, Venable LLP
  • Emily Avant, Vice President, Corporate Business Affairs and Governance, WarnerMedia
  • Heidi Baltes-Braniff, Senior Corporate Legal and Privacy Counsel, IHG

Enforcement in Action 4.0: How DAA Principles Adherence & Enforcement Keep Pace with Marketplace Change | 11:05 - 11:55 AM

DAA Self-Regulatory Principles indeed keep pace with marketplace practices and so do their enforcement. Hear from the enforcers -- Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC) and Association of National Advertisers' Data Marketing & Analytics Division (DMA) -- DAA's two independent Accountability Partners -- recent trends culled from marketplace monitoring of adherence, and key learning from the 100+ enforcement actions exercised and reported for marketing practitioners. Take away the essentials from their latest actions, with topics ranging from video ads to precise location data.

  • Robert Hartwell, Associate, Venable LLP, and Counsel, Digital Advertising Alliance
  • Jon Brescia, Director, Adjudications and Technology, Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC)
  • Senny Boone, Senior Vice President, Accountability, Association of National Advertisers | Data Marketing & Analytics Division
Special Introduction
  • Lee Peeler, President, Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC)

Political Ads: Transparency & Disclosure | 12:00 - 12:30 PM

Digital political ads have entered the age of transparency and accountability? How? Through DAA's new Political Ad icon [icon] and About Political Ads program. As next year's Election Cycle takes form, learn how to ensure citizens are seeing "real" campaign ads and can use DAA Principles to help foster "express advocacy" transparently.

  • Ronald Jacobs, Partner, Venable LLP
  • Jared DeMarinis, Director, Maryland Board of Elections 
  • Mark Jablonowski, Managing Partner & Chief Technology Officer, DSPolitical

Thursday, June 6, 2019

Summit 19:DC | What's Next

Welcome to Washington DC & Summit 19:DC | 7:30 - 7:40 am
  • Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance

Kickoff Breakfast & Keynote | 7:40 - 8:20 am
Brand Safety and Data Privacy during a Complex and Disruptive Digital Marketplace

Welcome to a world where the charge "fake news" is rampant, and the financing of the fourth estate -- a bulwark of democracy and informed citizenship --- has itself been digitally disrupted. It is nothing less than vital for brands and publishers, and digital advertising platforms - interest-based and otherwise, to assess how to ensure adequate financing of an independent free press while maintaining brand safety standards, both inside and outside "pay walls and data walls." We examine a close look at what's at stake—and how we might best move forward—in an environment where advertising finance is hugely important to diversity in news and opinion. We also examine how privacy protections might be structured to enhance, rather than undermine, this critical aspect of free nations.

  • Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance
  • Dick O'Brien, Executive Vice President, Government Relations, 4A's
  • Jennifer Cobb, Executive Director, United for News
  • John Montgomery, Global Executive Vice President Brand Safety, GroupM
  • Robyn Peterson, Chief Technology Officer, CNN

Privacy for America: A New Paradigm for Federal Consumer Privacy Protection | 9:25 - 10:00 AM

The time has come for a strong federal privacy law to empower consumers and brands alike in the Information Economy. We will examine a new paradigm for consumer privacy protection in federal policy -- known as Privacy for America. We'll examine how such a proposed data regulation framework could affect American consumers and the data economy. Policy experts and facilitators on these fronts share perspectives on how privacy and security public policy -- and a continuing role for self-regulation -- may affect data-driven brand engagement with consumers in such a new policy construct. 

  • Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance
  • Jessica Rich, Privacy and Consumer Protection Consultant
  • Daniel Alejandro Sepulveda, Vice President, Global Government Relations, MediaMath