On January 1, 2020, California's data protection law takes effect. However, many required company processes for recording customer histories must be in place well in advance. We take a look at what's required (or may be required) of marketing organizations, including a helpful compliance checklist. We also examine how self-regulation with DAA Principles can play an important due diligence role.
, Associate, Venable LLP
, Partner, Venable LLP
Christopher Oswald, Senior Vice President, Government Relations, Association of National Advertisers