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It's no secret that native advertising and social media marketing are hotter than ever. It's the reason why "influencer" is now a legitimate occupation, and why Facebook generated $55 billion in ad revenues last year. As these marketing techniques and social media platforms develop over time, the Federal Trade Commission and other regulators are continuing to issue guidance in this space – and, more recently, are bringing enforcement actions. Hear from Venable attorneys Melissa Steinman and Annie Lee on how to use native advertising and social media influencers to spread the word about your nonprofit, and how to do so in a compliant manner.
12:00 p.m. - 12:30 p.m. ET - Networking Luncheon
12:30 p.m. - 2:00 p.m. ET - Program/Video Webinar
Melissa L. Steinman, Partner, Venable LLP
Annie H. Lee, Counsel, Venable LLP