The Digital Advertising Alliance will provide an update on three of the most pressing initiatives on marketers’ minds today. First among them, an update to the forthcoming California Consumer Privacy Act as well as other state laws that are going online soon. Second, the prospects for a pre-emptive federal privacy law – with voices of support from both sides of the aisle – continue to grow with a more practical, pragmatic and reasonable approach in the works. Third, a review of the DAA About Political Ads program, with tips on how to implement as the start of the campaign season for the 2020 Election begins. This 60-minute Webinar discusses the current state of regulation/self-regulation – and how marketing data users need to be prepared.