Planning on running a sweepstakes or a UGC (user generated content) contest on social media? Tune-in to our webinar to learn what it takes to run a social media promotion that achieves your marketing goals while also being legally compliant. We will cover topics such as how to properly structure a promotion, platform-specific guidelines, disclosure requirements set forth by the FTC, UGC considerations, and practice tips. In order to run a successful social media promotion, it must be able to withstand both regulatory and platform scrutiny – and this discussion will provide insight on how this can be done.
Update: This event has already occurred. Please click above to view the webinar. To view all of our recorded webinars, please visit our Venable LLP YouTube channel.
Melissa Steinman, Partner, Venable LLP
This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1 hour, of which 1 hour applies to the general credit requirement, and by the State Bar of New York in the amount of 1 credit hour, of which 1 credit hour can be applied toward the Areas of Professional Practice requirement. Venable certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California and State Bar of New York, which govern minimum continuing legal education. Venable is a State Bar of California and State Bar of New York approved MCLE provider.