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Loyalty programs have been around for decades, but their widespread popularity and the migration to digital marketing have meant increased complexity from a legal perspective. Join us as we discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial co-ventures, privacy, franchise, antitrust, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. Throughout the program, we'll highlight the risks and perils to watch out for in designing such programs, and suggest practical ways to address the legal traps encountered in creation and implementation.
Melissa Steinman, Partner, Advertising and Marketing, Venable LLP