July 15, 2020 - 12:30 PM - 1:30 PM EST

Venable LLP

Maximizing the Value of Brands and Creative Works in Challenging Times

The coronavirus pandemic has highlighted the importance on online marketing, virtual meetings and conferencing, as well as a need for online brand protection. IP owners have shown a stronger interest than ever in enforcing key brands, developing new ones, and monitoring the use of copyrighted materials, including music. In this webinar, a panel of top Venable IP attorneys and a leading nonprofit branding executive will discuss strategies organizations can incorporate to maximize brand value and conduct a successful rebranding. The panel will also explore how to spot potential copyright pitfalls in this new environment and review methods for reducing risk exposure through clearance, licensing, and alternative arrangements.

Speakers

Meaghan Kent, Partner, Intellectual Property, Venable LLP

Andrew Price, Co-Chair, Trademark and Brand Protection, Venable LLP

Jennifer Homer, Vice President of Community and Branding, Association for Talent Development (ATD)