Venable attorney Melissa Steinman will present “Loyalty Programs” at the New York City Bar’s webinar event, “Marketing and Advertising Law: Social and Digital Media after a Year of Transformation,” on May 19, 2021. Experts in the field will address the critical issues that arise when games and other promotions relevant to today’s marketplace are offered. Topics to be discussed include the laws and rules governing sweepstakes, skill contests, and other promotions on the new platforms; compliance with the laws governing real-time marketing; influencer marketing; the continued import of the FTC endorsement guides; and a wealth of new material on privacy, advertising litigation, and children’s marketing.
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