Venable partner Melissa L. Steinman will present “Loyalty Programs “ at the 2021 ANA/BAA Marketing Law Conference. Loyalty Programs have been around for decades, but their widespread popularity and the migration to digital marketing have meant increased complexity from a legal perspective. Join us as we discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventures, privacy, franchise, antitrust, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. Throughout the program, we’ll highlight the risks to watch out for in designing such programs and suggest practical ways to address the legal traps in creation and implementation.
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