November 15 - 17, 2021

ANA/BAA Marketing Law Conference

ANA/BAA Marketing Law Conference 2021

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Venable is going virtual and joining ANA/BAA for their annual marketing law conference.

With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, traditional television advertising, defending against government investigations/actions, or bringing/defending against litigation, we have the depth, skill, and insight necessary to successfully counsel some of America’s most iconic and beloved brands. 

How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis.

Meet Our ANA/BAA Team

Hear from Us at the Conference

Launching the New Smart Product – Data Extraction, Cross Linking IoT and the Explosion of Laws and Technologies

Monday, November 15 | 2:15 - 3:00 p.m.

Michael A. Signorelli

In a world where consumers now interact with smart devices – at home, at work, and everywhere in between – the necessity to collect and use data responsibly goes far beyond legal compliance. Today and tomorrow, brands, publishers, agencies, and the ad tech community must incorporate data ethics, mitigate bias, convey value, and bolster trust – all concurrently – within and across all of the data interaction points that are crucial to authenticating and cultivating customer value and identity. Consumers will have it no other way. Beyond legal compliance, how do we protect this dynamic, innovative, data-driven ecosystem and protect a full “benefits on” approach?

Loyalty Programs

Tuesday, November 16 | 4:20 - 5:05 p.m.

Melissa Steinman

Loyalty programs have been around for decades, but their widespread popularity and the migration to digital marketing have meant increased complexity from a legal perspective. Join us as we discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventures, privacy, franchise, antitrust, and even civil rights, as well as recent litigation and enforcement involving these popular and effective promotional programs. Throughout the program, we’ll highlight the risks to watch out for in designing such programs and suggest practical ways to address the legal traps in creation and implementation.

Where Is the FTC Headed Under Chair Kahn and After the Supreme Court Decision on FTC Act 13(B)?

Wednesday, November 17 | 11:15 a.m. - 12:05 p.m.

Len Gordon, Howard Beales, David Vladeck

In this session, former FTC Bureau Directors, David Valdeck and Howard Beales will join Venable’s own former FTC Regional Director, Len Gordon, to discuss what to expect from the Commission in light of a new Chair, the Supreme Court’s ruling in AMG, recent rulemakings, and other activity at the agency. The panel will dive into what the future may hold at the FTC, provide observations on the course the agency is taking in light of the many changes, and thoughts on how companies may navigate this new era at the Commission.