On Wednesday, March 30, Venable partner AJ Zottola will present at the Association of National Advertisers (ANA) Masters of Data & Technology Conference in Orlando, Florida. This presentation, "Value, Growth and Eliminate Waste Through Marketing Technology," will teach how these tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
Marketing technology has been identified as an essential component helping marketers manage business transformation, so the Association of National Advertisers (ANA) has made martech a critical priority and has established it as a strategic capability in order to help marketers master the stack. With Martech spending exceeding $300 billion globally in 2021 and the number of martech vendors at 8,000+. As growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. ANA has built a solution by retaining Venable LLP, our data and technology law firm, to create a suite of legal documents to streamline procurement decisioning and the martech procurement process and drive toward a more efficient evaluation and negotiation. Learn how these tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.