Members of Venable's eCommerce, Privacy, and Cybersecurity and Political Law Practice Groups discussed what was next at the intersection of data, policy, and innovation for the advertising and marketing industries at DAA Summit 22, hosted by the Digital Advertising Alliance (DAA). DAA Summit 22 included the Digital Advertising Accountability Workshop, a full-day program focused on helping enterprise marketers and their ad partners stay informed of self-regulation, government regulation, and legislative developments and adherence. An overview of the Venable programs presented during the workshop is included below.
Click here to see the full agenda for DAA Summit 22: All Together Now.
Tuesday, May 3, 2022
Noshing with AMIs: AMI Policy Framework
Welcome to the DAA: The next iteration of DAA Principles has come in the form of Addressable Media Identifiers (AMIs), a policy framework. Following a two-year initiative, the policy framework will now govern the application of DAA Principles—notably transparency and consumer control—to the advertising-related use of AMIs. AMIs come in many forms and flavors—cookies, tokens, and other unique individual/household indicators—and are used to enable personalized advertising and branded content and services.
Moderator
- Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
Speakers
- Robert Hartwell, Counsel, Venable LLP, and Counsel, Digital Advertising Alliance
- Allaire Monticollo, Associate, Venable LLP
The Un-United States: California, Nevada, Utah, Colorado, and Virginia and their Respective Approaches to Consumer Privacy Regulation in Advertising
Until we have an omnibus federal privacy protection law, we have something else: U.S. states acting to regulate, but hardly in concert. Digital ads may transcend borders, certainly state lines, but that hasn’t held back a piecemeal approach among a bevy of states to extending their own “takes” on consumer privacy protection. These are not look-alike laws, however. We take a fresh temperature read among five states (to date) that have enacted data protection laws—and how each may affect consumer-brand engagement, costs of compliance, and responsible data sourcing for advertising purposes.
Moderator
- Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
Speakers
- Reed Freeman, Partner, Venable LLP
- Allaire Monticollo, Associate, Venable LLP
Enforcement in Action (Season 10)
The DAA Principles have been independently enforced in the United States for 10 years. Let’s examine Season 10 to see what happened with our two U.S. accountability organizations in cases and decisions.
Moderator
- Robert Hartwell, Counsel, Venable LLP, and Counsel, Digital Advertising Alliance
Fireside Chat—An Expert Perspective on Ad Tech Regulation from an Opinion Leader
We speak with Georgetown Law’s David C. Vladeck—former director of the FTC Bureau of Consumer Protection and First Amendment scholar—on what’s percolating in Washington, DC, in the states, and abroad.
Conversant
- Emilio Cividanes, Partner, Venable LLP
Showcase: Political Ads—A New Vote for Transparency
It’s an election year, and the primary season is already under way. Transparency and accountability in political ads are essential, and they are why DAA established the Political Ad icon and ad marker program in 2018. Beginning this election cycle, the DAA Political Ads Program is getting a serious reboot, with a buildout of a new Political Ads portal that enables enriched measurement, reporting, mapping, and registry capabilities, all for a nominal cost. We examine the capabilities and our unique role as an industry to extend transparency to voters.
Speaker
- Ron Jacobs, Partner, Venable LLP
Hackers Attack: A View of the Ensuing Chaos from the Inside
Speaker
- Hemu Nigam, Partner, Venable LLP
Wednesday, May 4, 2022
DAA Summit 22: All Together Now
All Together Now with the DAA
Co-Host
- Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance
Why a Federal Privacy Law Matters—and Matters Greatly
Speaker
- Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance
Capitol Catapult: Perspectives on Congress, the FTC & State Legislatures
The time has come for a strong federal privacy law to empower consumers and brands alike in the information economy. We will examine a new paradigm for consumer privacy protection in federal policy, known as Privacy for America. We'll examine how such a proposed data regulation framework could affect American consumers and the data economy. Policy experts and facilitators on these fronts share perspectives on how privacy and security public policy—and a continuing role for self-regulation—may affect data-driven brand engagement with consumers in such a new policy construct.
Speakers
- Michael Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
Click here to see the full agenda for DAA Summit 22: All Together Now.